G.O.A.T. FUEL

G.O.A.T. Fuel ('Greatest Of All Time'), is a premium sports-focused energy beverage made with cordyceps mushrooms. It was founded by Pro Football Hall of Famer, Jerry Rice and his family. As an in-house designer, I helped redesign the dtc website, update packaging, create point-of-sale items, merch, social graphics and much more.

Point-of-Sale Items

  • Stacker and Jerry Rice Standee
  • Mini Fridge, Shelf Strip, Casecard and Customizable Wobbler
Sampling Set Up, Insert Card and Golden Ticket
  • Giftcards

Website

  • Wireframe mockups created in Adobe XD.

Amazon Product Pages

  • Hero Image
  • Nutrition Facts
  • Ingredient Callouts
  • Badges & Certifications
  • Cordyceps Benefits
  • Social Proof
  • Other Product Features: Caffeine

Socials

Educational Stories
  • Giftcard Giveaway IG Posts
  • Retailer Announcement Ad

Merch and Apparel

  • Branded Footballs
  • Lakers Cobranded Merch
Slipper Club Collaboration