NeoClay is a conceptual ceramic studio based in Nashville, TN. They exist to bring the arts into people’s everyday lives through ceramics. I was tasked with creating a premium responsive website and social graphics for posts, stories and videos.
I created a Pinterest board to recognize design patterns associated with the brand like: minimalistic abstract art, neutral earthy colors and serif fonts. Doing this allowed me to design a moodboard and establish brand guidelines.
Moodboard and Color Palette
User personas I created for NeoClay to understand their target market and key pain points.
Website Design Process
I started the website design process by making a sitemap with the user journey in mind.
Wireframe sketches were created for both web and mobile.
Next, I created a low-fidelity prototype in Adobe XD.
Lastly, I designed high-fidelity mockups; also in Adobe XD.
Social Graphics
Choosing a selection results in a full page refresh.
